A clever, descriptive name can make all the difference in your findability and success “It’s in the name,” he said to me as we began to talk about his company and how to increase his visibility online. “Nobody knows what we do, what it means and they can’t spell it.” This was a pretty extreme …
When you were a kid, I bet your Mom would say things like: “make good choices.” I know I heard that – and said it to my own kids. Making choices is on my mind today. Not because of marketing (though we will certainly get to that) but because my daughter had to fill out …
Do you wanna build a snowman…. You might recognize that line. It’s from a catchy tune (in the movie Frozen) and it is one of those songs that sticks in your head the moment you hear it. Like forever (you’re welcome). Brilliantly written copy can do that. Don’t believe me? Can you tell me what …
