Pam Parker Foley

bad copywriting examples

5 Bad Copywriting Examples and How to Make Them Better

A Guide to Copywriting ‘Dos’ & ‘Don’ts’ The meaning of the term “copywriting” has evolved significantly over the last couple of decades. Today, the phrase can best be defined as the act of creating text for marketing and advertising purposes. Naturally, this means that a copywriter is an individual responsible for creating such content. Copywriters …

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19 Actionable SEO Copywriting Tips to Improve Rankings in 2022

SEO Copywriting Guide Writing to inform, engage, and entertain your target audience is already challenging. If you also want to optimize for search, that adds a new layer of complexity. You have to combine SEO strategy with quality writing. That can be a challenging balance to achieve, to do so you’ll have to incorporate some …

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content marketing packages

Content Marketing Packages & Pricing in 2022 — How Much Does it Really Cost?

Suppose that you’ve decided to outsource at least some of your content marketing this year. It probably won’t take you long to realize that you have a nearly overwhelming number of options and you’ll have to do some research to find an agency offering content marketing packages that will help you achieve your goals. As …

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Best Copywriting Agency

The Top 10 Things to Look For Before Hiring a Copywriting Agency

You may have the best product or service in the world, but if you don’t communicate that to your target audience, you’re not going to make any sales. That’s where copywriting comes in. Copywriting is the art and science of persuasion, and a good copywriter can make all the difference in whether or not your …

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Hashtags in Social Media

Hashtags for Business: Social Media Do’s and Don’ts

#irememberwhenitwasapoundsign Let me be perfectly honest. When hashtags (#) first appeared in social media I really didn’t understand what they were. All I could think was why are they using the pound sign for things? Are they counting things? Is this a formula from Lotus 1-2-3? (#If you know, you know.) Hashtags have now become …

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