At this point, it is hard to find any business owner who doesn’t know that they should be creating content for their business. The phrase (warning?) that “content is king” is everywhere and the business world continues to move more and more online, despite any changes in the pandemic. You know that you need to …
There are a ton of things happening in the world of content marketing and digital strategy right now. The pandemic — and the shift it created for businesses – has led to folks moving much of their marketing online. Not only that, but new innovations are appearing that could change the landscape for those in …
The top trends happening in content marketing now Read More »
A clever, descriptive name can make all the difference in your findability and success “It’s in the name,” he said to me as we began to talk about his company and how to increase his visibility online. “Nobody knows what we do, what it means and they can’t spell it.” This was a pretty extreme …
When you were a kid, I bet your Mom would say things like: “make good choices.” I know I heard that – and said it to my own kids. Making choices is on my mind today. Not because of marketing (though we will certainly get to that) but because my daughter had to fill out …
Do you wanna build a snowman…. You might recognize that line. It’s from a catchy tune (in the movie Frozen) and it is one of those songs that sticks in your head the moment you hear it. Like forever (you’re welcome). Brilliantly written copy can do that. Don’t believe me? Can you tell me what …
As an SEO copywriter, I work daily to create thought-provoking, interesting, and action inspiring headlines that drive traffic and peak curiosity enough to get readers to read. Has all of this work been in vain? According to a recent New York Times article, the best headline that has ever been written – ever – …
The best headline ever written? A copywriter’s query. Read More »
It isn’t a surprise that many business owners think about content marketing, copywriting, and SEO. It also probably will not shock you to hear that they think about these topics separately, but almost never as one thing. That is a huge mistake that costs these owners time and money. SEO (search engine optimization) is the …
10 Reasons why SEO and Copywriting go hand in hand Read More »
The benefits of applying these copywriting principles on a landing page There are many reasons to have both landing pages to promote your offers and products and a website to promote your organization. Both require using the principles of copywriting, even if they are seeking different results. But what are the differences and similarities? Let’s …
The benefits of applying these copywriting principles on a landing page Read More »
Writing great content is about so much more than just putting words on the page and hoping that someone reads it. When creating content, a writer has to consider first the human reader and their desires. Then, search engines and the optimization needed to get their attention comes into play. Together these considerations form the …
A short guide on how to write SEO content that ranks on Google Read More »
There is power in telling a story. For your brand, your business and even to help educate your customer, sharing your story keeps readers engaged and interested. Recently, I took some time away and for the first time in a very long time, got on a plane. While I was there, I had time to …
