As an SEO copywriter, I work daily to create thought-provoking, interesting, and action inspiring headlines that drive traffic and peak curiosity enough to get readers to read. Has all of this work been in vain? According to a recent New York Times article, the best headline that has ever been written – ever – …
The best headline ever written? A copywriter’s query. Read More »
It isn’t a surprise that many business owners think about content marketing, copywriting, and SEO. It also probably will not shock you to hear that they think about these topics separately, but almost never as one thing. That is a huge mistake that costs these owners time and money. SEO (search engine optimization) …
10 Reasons why SEO and Copywriting go hand in hand Read More »
The benefits of applying these copywriting principles on a landing page There are many reasons to have both landing pages to promote your offers and products and a website to promote your organization. Both require using the principles of copywriting, even if they are seeking different results. But what are the differences and similarities? Let’s …
The benefits of applying these copywriting principles on a landing page Read More »
Writing great content is about so much more than just putting words on the page and hoping that someone reads it. When creating content, a writer has to consider first the human reader and their desires. Then, search engines and the optimization needed to get their attention comes into play. Together these considerations form the …
A short guide on how to write SEO content that ranks on Google Read More »
There is power in telling a story. For your brand, your business and even to help educate your customer, sharing your story keeps readers engaged and interested. Recently, I took some time away and for the first time in a very long time, got on a plane. While I was there, I had time to …
Let’s talk about the big, scary elephant in every room — fear. It can be used for the good and it can also be bad. Today we explore a couple of ways it affects us and helps our businesses. Fear. It can stop us from doing things that we should do … and motivate us …
The benefits of copywriting and content marketing are so many that it would be silly to even try to list them here. Of course, that is just what I intend to do, but mostly to convince you that taking a long view of your content strategy is vital to the growth of your business. Content …
What is a content strategy and why you need one now Read More »
Nobody writes content hoping that the person who reads it will either stop halfway through or ignore the call to action at the end of the post/article/blog. As a content creator, you write to achieve a goal. Sometimes that goal is increasing conversions, sometimes it is selling products and sometimes it is something else that …
What does your content strategy need to be successful in 2021? Every business owner knows or should know that they need a content strategy to build their brand, generate leads and create high-value customer relationships. What you might not know is what needs to be in your strategy and how to make it the most …
Thought leadership has become a buzzword in business over the past few years. It is everywhere — in blogs, on social media and in conversations about business. You can’t avoid having heard about it. But what does thought leadership mean to you and your business? And how do you become a thought leader in your …
