A Guide to Copywriting ‘Dos’ & ‘Don’ts’ The meaning of the term “copywriting” has evolved significantly over the last couple of decades. Today, the phrase
SEO Copywriting Guide Writing to inform, engage, and entertain your target audience is already challenging. If you also want to optimize for search, that adds
Suppose that you’ve decided to outsource at least some of your content marketing this year. It probably won’t take you long to realize that you
Content Marketing Best Practices A survey shows that 97% of businesses see content as important to their overall strategy. That alone shows that your focus
Everything You Need to Know About Conducting a Content Audit Over time, your website or blog can accumulate thousands of words of content. Eventually, you
When it comes to promoting your business, content is king. But with so many content marketing agencies out there, how do you choose the right
What exactly is a content audit and how do you do one? In this blog post we’ll go over what a content audit is, why
You may have the best product or service in the world, but if you don’t communicate that to your target audience, you’re not going to
How to Track Your Blog Metrics to Reach Your Goals As a business using a blog, it’s important to track your progress and performance over
#irememberwhenitwasapoundsign Let me be perfectly honest. When hashtags (#) first appeared in social media I really didn’t understand what they were. All I could think
Email is one of those things that everybody loves to hate. But, it is also one of the most effective tools you can have in
SEO or search engine optimization is one of those topics that everyone feels like they know something about, but few are really clear on what
