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Everything You Need to Know Before Hiring a Copywriting Agency

The Top 10 Things to Look For Before Hiring a Copywriting Agency You may have the best product or service in the world, but if you don’t communicate that to your target audience, you’re not going to make any sales. That’s where copywriting comes in. Copywriting is the art and science of persuasion, and a …

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Hashtags in Social Media

Hashtags for Business: Social Media Do’s and Don’ts

#irememberwhenitwasapoundsign Let me be perfectly honest. When hashtags (#) first appeared in social media I really didn’t understand what they were. All I could think was why are they using the pound sign for things? Are they counting things? Is this a formula from Lotus 1-2-3? (#If you know, you know.) Hashtags have now become …

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outsourced marketing agency

Outsourced Marketing Agency Versus An Internal Team (Hiring Guide)

Over the past two years, since the beginning of the pandemic, companies have come to me seeking information to help them decide whether it made the most sense for them to hire an internal marketing person who could manage their marketing or an agency like mine that would handle all aspects of the work – …

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What is attention marketing — and why do you care?

Marketing guru Seth Godin says that is a business model that focuses on capturing users’ attention through non-invasive content rather than interrupting users’ attention with something like a pop-up ad. The idea is that once you attract the attention of your intended audience, you can build a relationship and make your offer at the right …

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The 3 best ways to make your readers think and get them to engage

Unless you’ve been under a rock for the past decade (or are newer to your business or just haven’t paid attention), you know that everything that you write should create value for your reader and that content should focus on education, information, and relationship building rather than sales. The goal of content marketing is generally …

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