The benefits of copywriting and content marketing are so many that it would be silly to even try to list them here. Of course, that is just what I intend to do, but mostly to convince you that taking a long view of your content strategy is vital to the growth of your business. Content …
What is a content strategy and why you need one now Read More »
Nobody writes content hoping that the person who reads it will either stop halfway through or ignore the call to action at the end of the post/article/blog. As a content creator, you write to achieve a goal. Sometimes that goal is increasing conversions, sometimes it is selling products and sometimes it is something else that …
What does your content strategy need to be successful in 2021? Every business owner knows or should know that they need a content strategy to build their brand, generate leads and create high-value customer relationships. What you might not know is what needs to be in your strategy and how to make it the most …
Thought leadership has become a buzzword in business over the past few years. It is everywhere — in blogs, on social media and in conversations about business. You can’t avoid having heard about it. But what does thought leadership mean to you and your business? And how do you become a thought leader in your …
Funny that as I sit to write this article I am actually blogging. I’ll post it to my website later and use it on social media in eight different ways. So, does that mean I think blogging is worth it now? In short, yes. Though I say that with a few limitations that you …
Stop the scroll with your words It is a challenge that most writers face…how to produce content that readers will actually read. In a crowded market, getting your work read is even harder than ever. Readers have so many choices and so little time to take in the flood of information coming at them every …
